AUGMENTED REALITY ARTWORK VANDALIZED
Sebastian explains that “it is vital to start questioning how much of our virtual public space we are willing to give to companies. Right now such sculptures exist in a realm dominated by social media corporations, offering us ‘free’ services that we voluntarily join. Nevertheless, with time, the boundaries between reality and virtual reality fade. The virtual world, where the majority of our social interactions take place, becomes our reality. Once we begin experiencing the world predominantly through AR, our public space will be dominated by corporate content designed to subconsciously manipulate and control us”
“Swift responses to create awareness and invite discussion are imperative to such milestone initiatives. If Snapchat X Jeff Koons are the first to create a geo-tagged augmented reality artwork, we will be the first to vandalize it as a way to question its legitimacy”.
The vandalized Balloon Dog was submitted to Snapchat with no response. In the meantime, the Crosslab team created an independent app ARNYC that is free for download by anyone seeking an alternative for the virtual 'art' that will populate our digital public space.